We Mill-A Social Business Initiatives for Rural Women
To identify one most potential area to establish the project in Mysuru district
To augment the capacity of the women entrepreneurs in order to sustain the initiatives beyond GRAAM’s involvement
To establish and streamline an effective marketing channel to reach the product to potential markets to make the enterprise sustainable
Project Result / Accomplishments:
The 'action-research' initiative by GRAAM began by visiting four taluks of the Mysuru district to identify potential field partners for mobilization of the rural livelihood project
The journey to creating the perfect 'box of health’ began with identifying a potential area to establish the manufacturing unit
The team interacted with several local women to understand their needs and conditions
A total of 24 meetings were conducted in 12 villages, 95 SHG groups and 363 women members
At the same time, GRAAM met the officials of CSIR-CFTRI to discuss the technology to produce Ragi-based products
The selection process of rural women entrepreneurs involved three phases
In Phase 01, Screening, Profiling, and Selection of suitable women entrepreneurs were done by conducting by Business screening questionnaire. Later Selection and profiling were done by WEP and 20 women were selected.
In Phase 02, the Capacity Building and Handholding activities were conducted for the women with the help of Pre-assessment, suitable training intervention, outcome business plans, and Post-assessment
Phase 03 involves Business Plans which require continuous monitoring and counseling.
Finally, the 14 first-generation women entrepreneurs underwent capacity-building and technical training
The production unit has been established at Bilikere wherein women are now producing Ragi-based products under the brand name We Mill