To identify one most potential area to establish the project in Mysuru district

To augment the capacity of the women entrepreneurs in order to sustain the initiatives beyond GRAAM’s involvement

To establish and streamline an effective marketing channel to reach the product to potential markets to make the enterprise sustainable

The 'action-research' initiative by GRAAM began by visiting four taluks of the Mysuru district to identify potential field partners for mobilization of the rural livelihood project

The journey to creating the perfect 'box of health’ began with identifying a potential area to establish the manufacturing unit

The team interacted with several local women to understand their needs and conditions

A total of 24 meetings were conducted in 12 villages, 95 SHG groups and 363 women members

At the same time, GRAAM met the officials of CSIR-CFTRI to discuss the technology to produce Ragi-based products   

The selection process of rural women entrepreneurs involved three phases 

In Phase 01,  Screening, Profiling, and Selection of suitable women entrepreneurs were done by conducting by Business screening questionnaire. Later Selection and profiling were done by WEP and 20 women were selected. 

In Phase 02, the Capacity Building and Handholding activities were conducted for the women with the help of Pre-assessment, suitable training intervention, outcome business plans, and Post-assessment 

Phase 03 involves Business Plans which require continuous monitoring and counseling.  

Finally,  the 14 first-generation women entrepreneurs underwent capacity-building and technical training 

The production unit has been established at Bilikere wherein women are now producing Ragi-based products under the brand name We Mill