Social business Initiatives for Rural women in Mysuru district

Social Business is a novel concept which addresses both the social as well as an economic benefit. Based on the social business model the current initiative is aimed to empower rural women, benefit local farmers and produce a healthy food product. The initiative is designed on the principles of rural wealth creation and creating ‘for benefit economy’. This initiative aims at introducing millets-based food products to facilitate healthy living by providing sustainable livelihood opportunities for rural women.


Project Snapshot:

Project Name Social business Initiatives for Rural women in Mysuru district
Project Sanction Date 01 Nov 2019
Project Period Nov 2019 to Apr 2022
Project Location Karnataka
Project Supported By
Implementation Partner Learning, Skill Development and Livelihood
Project Team

Project objectives:

This project aims at establishing and improving the process of producing ragi and/or other millet-based food products in a cost-effective, professional and hygiene manner over the next three years in identified potential areas. Augment the capacity of the women entrepreneurs and to facilitate the group to have an effective marketing linkage that reaches the product beyond the project block/taluk area and provide them a sustainable livelihood opportunity is another objective of this project.

Project Result / Accomplishments:

The project will be divided into the three phases spread over 30 months period. As of April 2020, the project is currently in the first phase. First phase: Preparation and Establishment- It will be implemented for 12 months where a detailed plan of project implementation will be developed alongside identifying the women group in selected areas. This will be then followed by 'Market Understanding', 'Capacity Development' and 'Marketing and Branding' for the project. This phase of the project will be accomplished by establishing the 'Production Unit' for 'Standardized Products'.

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