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We Mill-A Social Business Initiatives for Rural Women

Social Business is a novel concept that addresses both the social as well as economic benefits. Based on the social business model, GRAAM with Wuerth Electronics has crafted and executed a project called We Mill. With intentions of empowering the rural women, benefiting local farmers, and providing healthy produce to people, We Mill is established.

The initiative is designed on the principles of rural wealth creation and creating a ‘for-benefit economy’. Under We Mill, millets-based food products are crafted to provide sustainable livelihood opportunities for rural women. GRAAM and Wuerth Electronics in Mysuru picked 14 women from Bilikere village and provided them an opportunity to be the first-generation women social entrepreneurs from their village.

Project Snapshot:

Project Name We Mill-A Social Business Initiatives for Rural Women
Project Sanction Date 30 Nov 2019
Project Period Nov 2019 to Mar 2023
Project Location Mysuru, Karnataka
Project Supported By Würth Elektronik
Project Team Janardhan K , Dr. Basavaraju R Shreshta , Bhagavan BR , Akshita Singh Bhadauria
Project Name
We Mill-A Social Business Initiatives for Rural Women
Project Sanction Date
30 Nov 2019
Project Period
Nov 2019 to Mar 2023
Project Location
Mysuru, Karnataka
Project Supported By
Project Team

Project Details

Project Title

We Mill-A Social Business Initiatives for Rural Women

Project Sanction Date

30 Nov 2019

Project Period

Nov 2019 to Mar 2025

Project Location

Mysuru, Karnataka

Project supported by

Project objectives:

Project Result / Accomplishments: