📢 GRAAM News | Thought Leadership in CSR

We are delighted to share that an insightful article by our Executive Director, Dr. Basavaraju R Shreshta, has been published on the India CSR Network platform! 🎉

In this article, Dr. Basavaraju addresses a critical issue in the CSR landscape, the uneven concentration of CSR funds across a few states and districts, leaving many regions and developmental needs underserved.

To tackle this, he proposes a strategic ‘Portfolio Approach’ to CSR investments, encouraging companies to balance their contributions across:
✔️ Local & Grassroots Needs
✔️ State Priorities
✔️ National Priorities
✔️ Innovation & Emergency Funds

This approach is not a prescription, nor does it carry statutory binding. Rather, it is a thoughtful framework to help companies build equity, parity, and strategic balance in their CSR initiatives, adaptable to each organisation’s unique priorities and plans.

We invite you to read, reflect, and share your thoughts on this important perspective that can shape the future of CSR in India.

🔗 Read the full article here:

A Portfolio Approach to CSR: Balancing Local Needs and National Priorities